UK consumers demand better, more detailed answers from brands

94% say personalised answers will make them more loyal – with 84% switching to competitors if responses disappoint, according to Eptica research Reading, 21 March 2018. Providing ... Continue Reading →

79% of UK consumers will switch brand if trust breaks down

Eptica research finds automotive, technology, insurance and government least trusted sectors Reading, UK, 10 April 2019 – Failing to build trust undermines customer loyalty and ... Continue Reading →

Half of UK consumers don’t believe commercial organisations care about their privacy, Thales research finds

Businesses face far more than just fines for non-compliance with GDPR London, UK – 16 November, 2017 – Thales, a leader in critical information systems, cybersecurity and data ... Continue Reading →
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