Starting a gym business in India is one of the best businesses in recent times. This business is bound to succeed due to various factors. One of the many factors is that people are becoming aware of fitness and health benefits. People known that regular exercise and staying fit is required for overall health and well being. Due to increased purchasing power of the population, people are also willing to pay for such services. All this makes this business very lucrative and profitable. In this article we will guide you to start a gym business in India and also tell you how to make profits from it.
Deciding the Type of Gym
First you need to decide what type of gym you want to start. One option is to start a gym with cardio and weight lifting equipment’s. Another option is to start a complete fitness studio which incorporates various things like zumba training, aerobics, martial arts etc. The first option may require less initial investment as compared to the second option. So make a proper plan and decide accordingly.
Selecting the Location
It is rightly said that a good location plays a vital role in determining the success of any business. Select a good location which is accessible and preferably road facing. You can purchase the place or just rent/lease it as per your convenience. Make sure the place has proper lighting and power backup, security etc.
Hiring Staff and Buying Equipment
You need to hire staff for your gym. Some of the staff will be trainers, nutritionists, admin staff, fitness experts etc. Hire good staff preferably having previous experience in their respective fields. Pay them good salaries and other benefits so that they work efficiently for your gym.
You also need to buy equipment for your gym. Some of them are treadmills, dumbbells, plates, mats, benches, chest press machines, etc. Make a proper list of equipment’s beforehand and then check out prices from dealers. Negotiate the rates and find the best prices for them.
Marketing Your Gym
This is another critical part of the business. Use a mix of both online and offline methods to market your gym. Put up banners in your area. Distribute flyers. Use SMS and Email campaigns to market efficiently. Start a website/blog and also a Facebook page and promote it there. You can also consider running paid ads on Facebook and Google. Make a proper marketing plan in advance and follow it diligently.
These are the major factors to be considered while starting a gym business in India. Proper planning and execution is necessary to succeed in this business just like in any other business.