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Biased Media, Average Americans Not In Sync On What’s Important

Media Bias: We’ve seen in recent weeks what the big media think are important: Russia, climate change, North Korea, abortion, upcoming elections, gun control and inequality. How do those match people’s real concerns? Turns out, not much at all.

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Based on recent news, you would be forgiven for thinking that everyone in America is talking about Russia and Vladimir Putin. But it ain’t so.

Indeed, if you go down the whole range of media preoccupations and biases, you find that average people just don’t care about them. That’s not just opinion. The Gallup Poll people each month ask respondents to answer the following question: “What do you think is the most important problem facing the country today?”

Virtually none of the media’s fixations we listed above make the list. Just 2%, for instance, answered “Guns/Gun Control.” Only 1% said “School Shootings.” How about that “gap between rich and poor” that the nation’s media discuss nearly every day? Just 1% say that’s most important. And another big media preoccupation —”Poverty/Hunger/Homelessness”? Just 2%.


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Surely education is a national focus, right? Again, nope, just 2%.

OK, but given the extraordinary and perhaps unprecedented media hysteria over Russia, you’d think that would loom extra large as a concern. But you would be very wrong. Not even 1% of those queried during the Gallup Poll, taken from July 1 to July 11, called that “most important.” Not 1%.

What’s interesting is what Americans do concern themselves over, which the media either ignores or distorts in its biased coverage.

First off, contrary to the Clinton dictum that “It’s the economy, stupid,” to most Americans right now that’s not the case. Of the overall responses, just 14% named one of 11 different economic topics as the most important problem to them. Some 81% gave non-economic issues as answers.

Immigration Looms Large

So what do Americans see as the No. 1 problem? a record 22% say “Immigration/Illegal aliens,” followed by “Dissatisfaction with government/Poor leadership” (19%) and Race relations/Racism (7%), “Unifying the country” (6%) and “Lack of respect for each other” (6%).

By the way, “Dissatisfaction with government/Poor leadership” had been the number one issue from January 2017 to June of this year — until it lost its top spot to immigration.

“The 22% of Americans in July who say immigration is the top problem is up from 14% in June and is the highest percentage naming that issue in Gallup’s history of asking the ‘most important problem’ question,” wrote Frank Newport, Gallup’s editor-in-chief.

The point is, there appears to be a real split between what the public thinks is important and what the media think is important. Meanwhile, survey after survey show that average Americans believe the media to be both a.) liberal and b.) biased. It’s a big reason why the media float near the bottom of nearly every survey of most respected institutions in America. Maybe the media shouldn’t be so worried about fake news, but instead about their own irrelevance.

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